OVERVIEW:
Clorox Campaign is a social campaign advertisement for the Clorox company. These three images act as a marketing effort to expand Clorox’s audience and increase consumer purchases. These images can act individually or be shown together. Their primary usage is for Clorox’s social media however they are equally successful as physical posters or billboards.
Photography
Advertising
Set design
AUDIENCE:
Messy college boys 18-25.
PROBLEM:
How Clorox can reach a new niche audience through social advertising?
GOAL:
To encourage college boys to disinfect, bleach, and clean their living spaces with the help of Clorox clean! Especially during house parties.
